Why Polls Don’t Work
December 31, 2006
In the business world many smart companies have scrapped Focus Groups because they know that it creates a false environment to initiate behavior.
Web marketers know not to listen to web surfers and what they say they do, but to measure what they do.
Measuring behavior is a much more useful metric.
This just released on a poll for 2007:
One in four, 25 percent, anticipates the second coming of Jesus Christ.
The telephone poll of 1,000 adults was conducted Dec. 12-14 by Ipsos, an international polling firm. The margin of sampling error was plus or minus three percentage points.
Yah right. The churches would be filled would they now?
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